Newsy items are often not worth re-posting, as they become irrelevant after some time. However, evergreen content items are often applicable for weeks, months, or even years to come.
Re-sharing or re-posting older content gives us the opportunity to continue being active on social media accounts, whilst reviving some older posts that may have been missed in the past.
Re-posting content is often an acceptable way to update social media platforms, especially on Twitter. Some users re-post content 2-3x a day (posting in the morning, then mid-day, then at night). This may also be repeated a few times in the coming week. Then, even re-posting occasionally after a few weeks. Just remember to change words and not just repeat the same Tweets over and over. Also, don’t re-post the same message consecutively. And, make sure not to overdo the re-posting.
On Facebook, re-posting needs to be done in a bit more spaced manner. And, make sure the re-posts are done differently. For example, if you shared a link to a blog post one time, you can later create a relevant image and re-post a link to the blog post with that image. Avoid re-posting the same thing within the same day.
What about you? Do you re-post content on social media? What are your tips for re-posting?
Shai Coggins is the Manager and Chief Digital Media Specialist at Vervely, an Australia-based agency serving local and international clients. One of the company's main clients is Microsoft. Shai has been featured in a number of media due to her online work, including being named as one of Fast Company's "Most Influential Women in Technology" list (2009).