It’s a bit of a tongue-in-cheek way of looking at whether or not Twitter is right for you or your organisation. But, the question itself: “Should you use Twitter?” – is something worth asking. After all, even though setting up a Twitter account is free, maintenance comes up with a price.
These are top reasons to consider setting up on account in this social media platform.
1. You know that a number of your stakeholders use Twitter regularly. Who are trying to communicate to? Whether you’re trying to reach out to volunteers, potential contributors, donors, or clients, it’s important to ask the question: “Are they on Twitter?” If your stakeholders or your target audience are on Twitter, then it’s definitely worth considering having a presence on Twitter.
2. If people are talking about your organisation online? If you have people Tweeting about your company or your organisation, then it’s best to be ale to provide a platform where they can tag your Twitter account. Better that you know what’s being said than not at all. If you are able to track what people are saying, you can at least give the appropriate feedback. It helps with your brand management!
3. There is a need to manage your online presence. There are a number of organisations (and even individuals) who have been burnt by others who have “hijacked” their Twitter names because they didn’t get on to the platform before someone else decided to use their names. So, even if you decide not to use Twitter actively, there might still be merit in saving your presence on this platform. There are ways you can set up an account without having to invest too much time and other resources into it. You can ask us for help, if you want to find out how.
4. Many thought leaders in your industry are using Twitter properly. Not only are you missing out on following the latest and the best resources that the thought leaders are sharing, you might also be missing out in interacting with them, or even establishing yourself as one of the thought leaders too.
5. If your competitors are already active on Twitter. There is probably no need to explain this further because, really, if your competitors are on Twitter, and you’re not, then you really have to ask: Why aren’t you on it?
If your organisation is already on Twitter, why do you think Twitter is right for you? What works for your organisation?
If your organisation is not yet on Twitter, why not? What is holding you back? And, how can we help you to claim your space on Twitter in a way that would fit your resource allocation and strategic development?
Shai Coggins is the Manager and Chief Digital Media Specialist at Vervely, an Australia-based agency serving local and international clients. One of the company's main clients is Microsoft. Shai has been featured in a number of media due to her online work, including being named as one of Fast Company's "Most Influential Women in Technology" list (2009).