One question that I have encountered a couple of times about Facebook recently is: How do I like other pages and leave comments as my Facebook Page?
So, I thought that it might be a good idea to share this basic tip on how to engage on Facebook as your page, and not as yourself/as an individual.
There are two ways to change your Facebook identity from your individual account to your Facebook page.
Option 1: All you really need to do is to click on the arrow at the upper right hand side of Facebook when you’re logged in. You will find the option to “Use Facebook as”.
From there, you can choose the Facebook Page that you wish to interact as.
When you’re interacting as your Facebook Page, you can like other pages, leave comments, and share posts.
The pages that you like as your page will not show up on your regular Facebook stream as an individual. You will find them when you click on your Facebook stream whenever you’re interacting as your page.
Option 2: When you’re logged in as an administrator and you’re on your page, you can find a blue bar at the top (right under the top blue bar with the Facebook logo). The blue bar underneath says “You are posting, commenting, and liking as X”, where X is either your Facebook Page name or your individual account name. You can toggle between the two on that bar by clicking on your chosen Facebook identity.
In this option, however, you are only able to take on your Page’s persona while you’re on your page. The moment you leave your page, the default identity will be used.
Interacting as your Facebook Page will enable you to remind people of your page without blatant promotions. It gets your brand “out there” when you leave comments, like, and share posts on other pages.
It is advisable to go around Facebook as your page every once in a while at least, to help to promote and to engage with users accordingly.
Shai Coggins is the Manager and Chief Digital Media Specialist at Vervely, an Australia-based agency serving local and international clients. One of the company's main clients is Microsoft. Shai has been featured in a number of media due to her online work, including being named as one of Fast Company's "Most Influential Women in Technology" list (2009).