Category Archives for "Content"

Content Metrics Success Measurement
Jun 06

Key Metrics for Content: Part 1

By Shai Coggins, Digital Specialist | Content

Content can require a lot of resources to plan, create, and maintain. So, it’s only natural that people would like to measure its usefulness and success. But, how do you measure content? How do you know if your content is working for your website, social media, and other communication platforms? Each organisation may have different […]

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Editorial Content Calendars
May 30

Content Calendar 101: Tips and Tools

By Shai Coggins, Digital Specialist | Content

So, you’ve got a content strategy in place. Now, you need to look at day-to-day implementation of your communication channels. Enter your new best friend: The Content Calendar. Different people have different ways to approach content production processes. Some like being super organised and planning every Tweet and Facebook post to the last detail, while […]

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