By Christine Gooding | Blog , Content
Using SnapChat For Businesses and Organisations Who in their right mind would turn down a $3 billion purchase offer from Facebook? Well, that’s SnapChat for you. SnapChat’s founders apparently had their reasons, including allegedly entertaining other lucrative offers simultaneous with the Facebook offer, like that from Chinese e-commerce company Tencent Holdings. Then there’s the […]
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By Shai Coggins, Digital Specialist | Blog , Content
Tips and Insights from LinkedIn Pulse Expert Publishers Ever since LinkedIn first introduced its publishing platform over two years ago, LinkedIn Pulse has been gaining in popularity. In March 2014, the professional social network had 277 million users. In April 2016, they have reported 433 million users. And, the announcement of a Microsoft merger is […]
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By Shai Coggins, Digital Specialist | Blog , Content
Most content creators for nonprofits and businesses tend to focus solely on their organisation. They talk about the usual news, announcements, and reports. While there’s nothing inherently wrong with that, it can make for pretty bland reading. Also, when nothing new is happening, you might end up stuck for things to write or to blog […]
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By Shai Coggins, Digital Specialist | Blog , Content
One of the things that we haven’t talked about much here at Vervely is email marketing. Perhaps, partly because out of “The Big Three of Online Publishing,” email marketing seems the least sexy. It feels very Web 1.0. Yet, contrary to some beliefs, email is not dead. And, no one should ever underestimate the power […]
Read MoreBy Shai Coggins, Digital Specialist | Blog , Content
When you’re struggling to post new content on your social media platform, you need to remember: It’s okay to re-post older items. Re-posting older content is especially acceptable if the content you’re re-sharing appears to be relevant regardless of the time it was posted. They’re what we call “evergreen” content. Newsy items are often not […]
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