Shai Coggins is the Manager and Chief Digital Media Specialist at Vervely, an Australia-based agency serving local and international clients. One of the company's main clients is Microsoft. Shai has been featured in a number of media due to her online work, including being named as one of Fast Company's "Most Influential Women in Technology" list (2009).
By Shai Coggins, Digital Specialist | Community
This post is based on a talk that I gave at the inaugural Social Media Club Adelaide meeting. It shares some of my favourite community building ideas. 1. Look at what drives you. It’s natural to be drawn towards communities that appeal to what interests us. The web is full of amazing people that share […]
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By Shai Coggins, Digital Specialist | Blog , Content
When I read the post, Should your social media strategy follow the 4-1-1 rule?, it reminded me of the guideline that I often share when people ask me about the best approach to posting content on social media. In the 4-1-1 Rule, it was asserted that for every 1 self-serving post on a social platform, […]
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By Shai Coggins, Digital Specialist | Content
Whenever people ask me: “So, how can I make my organisation’s website and social media work well?” I often reply with the query: “What is it that you’re trying to get out of your website and social media? What’s your content strategy all about?” Sometimes, I get a very enthusiastic list of things that relate […]
Read MoreBy Shai Coggins, Digital Specialist | Blog , News and Views
This time last week, I was feeling scared and unsure after leaving my job as Communications, Content and Community Manager at Connecting Up, Inc. It was a job I loved and felt really passionate about. Something I was more than pleased to be a part of. That sort of excitement for work doesn’t come easily. […]
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