If you have:
Then, you need to find a way to monitor your social media channels appropriately.
For this reason, it is often recommended that organisations should keep a Social Media Channels Master List*.
It is basically a spreadsheet that tracks all of your social media accounts: Email addresses used, usernames, passwords, hints, names of people who have access to these accounts, and other notes that you might have about each account.
It is important to keep this spreadsheet in one safe, central location, so that people can’t change details without other people knowing about it. Some organisations opt to keep these spreadsheets in their internal server folders, whilst others choose a cloud service like Microsoft’s SkyDrive or Live.com or Google Drive or Docs.
Ideally, it is best not to have your accounts’ passwords lying around for easy access. And, if you’re just an individual accessing these accounts, your best bet is to use a password manager. However, when there’s more than one person managing the accounts, then things can get really tricky. That’s why a master list like this can be handy.
To keep things safe, it is suggested that:
How do you handle your different social media accounts for your organisation? Do you have any valuable tips that you can share?
You can access the Social Media Channels Master List when you subscribe to Vervelycious, our free e-newsletter. The password for the exclusive resource will be released for the January 2013 issue.
If you miss the issue and/or you wish to have immediate access to the spreadsheet template, do join VIP Circle as a Premium Member. Membership is affordable and you get access to all our exclusive resources in Vervely’s digital library.
Shai Coggins is the Manager and Chief Digital Media Specialist at Vervely, an Australia-based agency serving local and international clients. One of the company's main clients is Microsoft. Shai has been featured in a number of media due to her online work, including being named as one of Fast Company's "Most Influential Women in Technology" list (2009).