Social Media Tip: Rewind and Repost

By Shai Coggins, Digital Specialist | Blog

Nov 07

Rewind and Repost Content

Do you repost content on social media?

When you’re struggling to post new content on your social media platform, you need to remember: It’s okay to re-post older items. Re-posting older content is especially acceptable if the content you’re re-sharing appears to be relevant regardless of the time it was posted. They’re what we call “evergreen” content.

Newsy items are often not worth re-posting, as they become irrelevant after some time. However, evergreen content items are often applicable for weeks, months, or even years to come.

Re-sharing or re-posting older content gives us the opportunity to continue being active on social media accounts, whilst reviving some older posts that may have been missed in the past.

When re-posting content on social media, here are some ways you can do it well:

  • Starting your update with: “In case you’ve missed…” or “Blog rewind: [Title]”
  • Re-sharing with just a quote or a point from the article, then linking to it.
  • Asking a question about the article, or referring to it when another item from other sources make it relevant.
  • Thanking someone who RTd or liked it and re-posting link.

Re-posting content is often an acceptable way to update social media platforms, especially on Twitter. Some users re-post content 2-3x a day (posting in the morning, then mid-day, then at night). This may also be repeated a few times in the coming week. Then, even re-posting occasionally after a few weeks. Just remember to change words and not just repeat the same Tweets over and over. Also, don’t re-post the same message consecutively. And, make sure not to overdo the re-posting.

On Facebook, re-posting needs to be done in a bit more spaced manner. And, make sure the re-posts are done differently. For example, if you shared a link to a blog post one time, you can later create a relevant image and re-post a link to the blog post with that image. Avoid re-posting the same thing within the same day.

What about you? Do you re-post content on social media? What are your tips for re-posting?


About the Author

Shai Coggins is the Manager and Chief Digital Media Specialist at Vervely, an Australia-based agency serving local and international clients. One of the company's main clients is Microsoft. Shai has been featured in a number of media due to her online work, including being named as one of Fast Company's "Most Influential Women in Technology" list (2009).