Do It Yourself Social Media Audit: Twitter

1. Look at your organisation's Twitter profile. Have you changed your profile picture or avatar in to something that best represents your organisation?

Yes
No
I don't know.

Question 1 of 9

2. Read your Twitter profile bio. Does it reflect your organisation's voice and approach on Twitter?

Yes
No
I don't know.

Question 2 of 9

3. Which of the following areas in your Twitter account have you customised? You can mark as many of these points that are applicable.

Location
Display Name
URL
Customised Twitter landing page
Background
Customised Brand-aware Background

Question 3 of 9

4. On average, how often do you post new, original update on Twitter?

Less than once a day
1 - 2x/day
3x a day
More than 3x a day

Question 4 of 9

5. How often do you Retweet other people's interesting posts?

Less than once a day.
Once a day.
2x a day
More than 2x a day
Never.

Question 5 of 9

6. Which of the following practices on Twitter do you use? You can choose as many as you wish.

Relevant hash tags (#keyword) in appropriate posts.
Replying to people who send messages publicly within 24 hours.
Replying to private or direct messages (DMs).
Sending automatic direct messages to new followers.
Asking new followers to use a validation service.
Welcoming new followers in a meaningful way.
Participating in ongoing discussions by commenting on contacts' posts or replying to questions sent to the public.
Thanking people who Retweets your posts, especially your original content.
Using "favorites" or the star function, especially to let other people know you appreciated their Tweet.
Creating and making the most of "Lists" in order to filter your Twitter stream.
None of these activities.

Question 6 of 9

7. How many Twitter accounts do you follow each week?

Less than 10 a week.
At least 10 a week.
More than 10 a week.
None.

Question 7 of 9

8. Who manages your organisation's Twitter account?

We have an in-house full time social media manager.
We hire someone part time as social media manager.
We have outsourced all our social media management to an agency or an external consultant.
We have hired a social media agency or external consultant to help someone in-house.
It is just an add-on job by someone in-house.
It's ad-hoc. No one really owns social media in our organisation.
We have an intern or a volunteer to manage our social media.

Question 8 of 9

9. How knowledgeable is your social media manager when it comes to using and maximising Twitter?

Very knowledgeable.
Somewhat knowlegeable.
Not at all knowledgeable.
I'm not sure.

Question 9 of 9

Do It Yourself Social Media Audit: Twitter

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