By Shai Coggins, Digital Specialist | Blog , Content , Conversions
If you haven’t read the first part of this post, please check out Key Metrics for Content: Part 1. In this post, we’ll explore additional areas of success measurement in content: Newsletter Metrics, Conversions and Actions, and Qualitative Metrics. Newsletter or Mailing List Metrics If one of your content channels is publishing email newsletters or […]
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By Shai Coggins, Digital Specialist | Content
Content can require a lot of resources to plan, create, and maintain. So, it’s only natural that people would like to measure its usefulness and success. But, how do you measure content? How do you know if your content is working for your website, social media, and other communication platforms? Each organisation may have different […]
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By Shai Coggins, Digital Specialist | Content
So, you’ve got a content strategy in place. Now, you need to look at day-to-day implementation of your communication channels. Enter your new best friend: The Content Calendar. Different people have different ways to approach content production processes. Some like being super organised and planning every Tweet and Facebook post to the last detail, while […]
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By Shai Coggins, Digital Specialist | Blog , Content
When I read the post, Should your social media strategy follow the 4-1-1 rule?, it reminded me of the guideline that I often share when people ask me about the best approach to posting content on social media. In the 4-1-1 Rule, it was asserted that for every 1 self-serving post on a social platform, […]
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By Shai Coggins, Digital Specialist | Content
Whenever people ask me: “So, how can I make my organisation’s website and social media work well?” I often reply with the query: “What is it that you’re trying to get out of your website and social media? What’s your content strategy all about?” Sometimes, I get a very enthusiastic list of things that relate […]
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