Blogs (6%), Pinterest (4%), and Emaill (4%) are all included as social media platforms of choice by community managers (who are primarily based in the US in this survey). Forums (2%), Google Plus (1%), and Instagram (1%) were also mentioned, but not pictured.
I thought it was also interesting to compare these platforms of choice with a study done by NonprofitMarketingGuide.com, showing the different platforms that nonprofits are expecting to add or to experiment with in 2013.
Although many community managers who responded to SocialFresh’s survey say that Twitter and LinkedIn are good places to build community, the nonprofits who responded to the NonprofitMarketingGuide survey show Twitter only at 14% and LinkedIn at 26%. One can only assume that some nonprofits are already using those platforms.
These are what I also find interesting in these two sets of data:
What about you? Which platforms do you find the most success on? And, which platforms do you wish to make the most out of this coming year?
Shai Coggins is the Manager and Chief Digital Media Specialist at Vervely, an Australia-based agency serving local and international clients. One of the company's main clients is Microsoft. Shai has been featured in a number of media due to her online work, including being named as one of Fast Company's "Most Influential Women in Technology" list (2009).