Best Social Media Platforms: Community Managers Say

By Shai Coggins, Digital Specialist | Blog

Jan 29

SocialFresh recently conducted a survey and published an infographic that says Facebook is the social media platform where community managers find the most success (54%).


This is followed by Twitter (20%). And, a far third is LinkedIn (8%).

Blogs (6%), Pinterest (4%), and Emaill (4%) are all included as social media platforms of choice by community managers (who are primarily based in the US in this survey). Forums (2%), Google Plus (1%), and Instagram (1%) were also mentioned, but not pictured. 



I thought it was also interesting to compare these platforms of choice with a study done by, showing the different platforms that nonprofits are expecting to add or to experiment with in 2013.

Although many community managers who responded to SocialFresh’s survey say that Twitter and LinkedIn are good places to build community, the nonprofits who responded to the NonprofitMarketingGuide survey show Twitter only at 14% and LinkedIn at 26%. One can only assume that some nonprofits are already using those platforms. 

These are what I also find interesting in these two sets of data:

  • YouTube and Flickr were not mentioned as community platforms of choice in SocialFresh, but 25% of nonprofits are interested in YouTube and 12% in Flickr.
  • Pinterest (36%), Google Plus (26%), and Instagram (21%) are relatively high on the list in the survey with nonprofits, even though community managers don’t rank them highly as platforms where they’ve experienced success in.

What about you? Which platforms do you find the most success on? And, which platforms do you wish to make the most out of this coming year?


About the Author

Shai Coggins is the Manager and Chief Digital Media Specialist at Vervely, an Australia-based agency serving local and international clients. One of the company's main clients is Microsoft. Shai has been featured in a number of media due to her online work, including being named as one of Fast Company's "Most Influential Women in Technology" list (2009).