Shai Coggins is the Manager and Chief Digital Media Specialist at Vervely, an Australia-based agency serving local and international clients. One of the company's main clients is Microsoft. Shai has been featured in a number of media due to her online work, including being named as one of Fast Company's "Most Influential Women in Technology" list (2009).
By Shai Coggins, Digital Specialist | Blog
I’ve been meaning to share this personal branding infographic that I came across with a few months ago. It was originally created by Enrico Bisetto and translated by Jorgen Sundberg. And, one of the reasons I wanted to share this is because I keep getting asked similar questions to: “How do I manage my personal/professional […]
Read MoreBy Shai Coggins, Digital Specialist | Blog
If you wish to use Facebook for both work and personal purposes, you might want to consider organizing your contacts in to lists. This way, you might be able to minimize awkward or embarrassing situations. Of course, there’s still no substitute to keeping vigilant and not posting anything that you would be ashamed of, if it […]
Read MoreBy Shai Coggins, Digital Specialist | Blog
What are the ways that you promote your social media presence? If you’re looking for some ideas, here are eight simple things that you can do: Add the main social media platforms of your team/organization in your email signature. You don’t need all of the links. Just the most used ones. If Twitter, Facebook, and LinkedIn are […]
Read More
By Shai Coggins, Digital Specialist | Blog
After you sign up on Twitter and customize your profile, one of the next things that you need to do is to start following other people who are already on Twitter. Growing a meaningful network on Twitter will make a difference when it comes to making the most out of your Twitter account. When it […]
Read More
By Shai Coggins, Digital Specialist | Blog , Content
One of the things that we haven’t talked about much here at Vervely is email marketing. Perhaps, partly because out of “The Big Three of Online Publishing,” email marketing seems the least sexy. It feels very Web 1.0. Yet, contrary to some beliefs, email is not dead. And, no one should ever underestimate the power […]
Read More