All Posts by Shai Coggins, Digital Specialist


About the Author

Shai Coggins is the Manager and Chief Digital Media Specialist at Vervely, an Australia-based agency serving local and international clients. One of the company's main clients is Microsoft. Shai has been featured in a number of media due to her online work, including being named as one of Fast Company's "Most Influential Women in Technology" list (2009).

Jun 04

Monday WOW: Plan A to Z

By Shai Coggins, Digital Specialist | Blog

Making plans is considered A Good Thing here at Vervely HQ. That’s why we’re big advocates of Content Strategies and Content Calendars. But, of course, we’re also aware that plans don’t always come out the way we expect them to. Really, strategies and plans are good just to have some kind of guide on which […]

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Editorial Content Calendars
May 30

Content Calendar 101: Tips and Tools

By Shai Coggins, Digital Specialist | Content

So, you’ve got a content strategy in place. Now, you need to look at day-to-day implementation of your communication channels. Enter your new best friend: The Content Calendar. Different people have different ways to approach content production processes. Some like being super organised and planning every Tweet and Facebook post to the last detail, while […]

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May 28

Monday WOW: Do What You Can

By Shai Coggins, Digital Specialist | Blog

Hello and welcome to our second Monday WOW (Words of Wisdom). To start off this week, we’d like to take inspiration from Theodore Roosevelt: Source: via Shai on Pinterest “Do what you can, With what you have, Where you are.” This quote is actually a great mantra as we ponder on one of the […]

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Social Media Policy
May 25

Social Media Policy Resources

By Shai Coggins, Digital Specialist | Blog

Whether or not your organisation has a social media presence, the need for a social media policy is unmistakable. A number of organisations, educational institutions, government offices, and businesses have created “total bans” for the use of social media. However, with the rise of mobile technology, these bans are really just masking the inevitable. The […]

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