Shai Coggins is the Manager and Chief Digital Media Specialist at Vervely, an Australia-based agency serving local and international clients. One of the company's main clients is Microsoft. Shai has been featured in a number of media due to her online work, including being named as one of Fast Company's "Most Influential Women in Technology" list (2009).
By Shai Coggins, Digital Specialist | Blog
It’s the start of a new week. And, Vervely HQ is working on a few ideas and projects. Including our first client project work! Yes, within a month of starting Vervely, we’ve booked our first client. And, it’s a whopper of a client. Hopefully, we’ll be able to share more about the project at another […]
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By Shai Coggins, Digital Specialist | Blog , Content
One of the most daunting things to start on the web is a blog. Yet, it’s probably one of the most useful online property that you’ll ever have as an organisation and as an individual. You see, even though I’m a big fan of third party social media platforms like Facebook and Twitter, I still […]
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By Shai Coggins, Digital Specialist | Blog
Last week, I learned that one of my favourite writing inspirations, Ray Bradbury, passed away. He was introduced to me by one of my best friends and writing allies. And, ever since then, I’ve been a fan. So, I thought that for this week’s Monday WOW, I’ll share with you one of my favourite Ray […]
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By Shai Coggins, Digital Specialist | Blog , Content , Conversions
If you haven’t read the first part of this post, please check out Key Metrics for Content: Part 1. In this post, we’ll explore additional areas of success measurement in content: Newsletter Metrics, Conversions and Actions, and Qualitative Metrics. Newsletter or Mailing List Metrics If one of your content channels is publishing email newsletters or […]
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By Shai Coggins, Digital Specialist | Content
Content can require a lot of resources to plan, create, and maintain. So, it’s only natural that people would like to measure its usefulness and success. But, how do you measure content? How do you know if your content is working for your website, social media, and other communication platforms? Each organisation may have different […]
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