All Posts by Shai Coggins, Digital Specialist


About the Author

Shai Coggins is the Manager and Chief Digital Media Specialist at Vervely, an Australia-based agency serving local and international clients. One of the company's main clients is Microsoft. Shai has been featured in a number of media due to her online work, including being named as one of Fast Company's "Most Influential Women in Technology" list (2009).

Content Metrics Success Measurement
Jun 06

Key Metrics for Content: Part 1

By Shai Coggins, Digital Specialist | Content

Content can require a lot of resources to plan, create, and maintain. So, it’s only natural that people would like to measure its usefulness and success. But, how do you measure content? How do you know if your content is working for your website, social media, and other communication platforms? Each organisation may have different […]

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